Best Natural Makeup Brands
Highlighting all the best and most inclusive natural makeup brands and natural beauty products.
As we mentioned in our 2021 Lifestyle Trends blog post, natural beauty, skincare, and makeup are all the rage right now! It’s easy to see and more importantly, feel, why. Now, if we created a list of all of our favorite clean beauty products we’d easily write an entire novel, so today we’re focusing on just a few of our go-to natural makeup brands we’ve been loving. Highlighting some incredible BIPOC and women-owned companies, of course!
Before applying makeup, get your skin glowing and moisturized with hyper-customized skincare from Untamed Humans. Each custom product is made just for your individual skin!
Labeled as “makeup for skin-care freaks,” Kosas has banned more than 2,700 ingredients from their products that do not meet their clean beauty standards, formulating their products with natural ingredients like aloe vera, avocado oil and mango seed butter. Furthermore, all ingredients and their benefits are listed and easily accessible when shopping on their website. Try Allure’s Best of Beauty rated Tinted Face Oil Foundation and 10-Second Eyeshadow now!
LYS Beauty was Sephora’s first Black-owned Clean Color Cosmetics brand. LYS is “committed to a skin-first, multicultural approach to formulating, LYS™ unlocks skin’s maximum potential with ingredients that are not only suitable, but deeply enriching, for all complexions.” LYS is non-toxic, shade inclusive high quality and it is also affordable with every product under $30!
ILIA is on a mission to combine skincare and makeup together as one. We can’t get enough of the Super Serum Skin Tint with SPF 40! We also love that ILIA offers recycling services not only for their products but any other brand’s as well. Recycling makeup and beauty products can be challenging, so we’re giving massive props to them for their partnership with TerraCycle. All you need to do is fill out this form and mail your products for free!
Named after the word “pigmented,” Mented was founded on the belief that the beauty industry was lacking exactly that, pigment. The two founders, KJ and Amanda, set out with a goal to help everyone find their perfect nude lip, no matter their skin tone. With their foundation and lipstick shade finder tools, you’re guaranteed to find the best color match!
Alicia Scott was not only tired of the lack of color representation in the beauty industry, but also the fact that none of the products available were clean and beneficial for your skin. Range Beauty’s products are infused with Calendula and Cornflower Extracts which have antibacterial properties made to treat and prevent eczema and acne, all while being shade and undertone inclusive. Now sold at Target, we’re betting Range Beauty is set to take the world by storm!
Beauty Counter’s “We Mean Clean” mission encompasses sustainability in all aspects. They focus on creating products that actually work from all-natural ingredients that have been ethically sourced in refillable or recyclable packaging! One of their best sellers we’re absolutely obsessed with is the Beyond Gloss, perfect for that spring shine we’re all eagerly waiting for!
So, we’ve got your makeup covered but want more? Check out our Black Owned-Beauty Brands article or Our Favorite Skincare Products article for more natural beauty!