Alder Redefines Who Athleisure Wear is For
Beginning with alder’s flagship launch of the brand’s popular open-air pants and followed by a late-summer release of its new hiking shorts and be free tank designs, Revolution strategically utilized a variety of hooks across several verticals including business, fitness, lifestyle and sustainable living to secure 8 top-tier media hits totaling over 48 MILLION impressions.
From brand feature stories in Forbes, Bustle and Nylon highlighting alder as an industry newcomer who’s changing the game for size-inclusive, sustainable outdoor fashion, to “best of” picks in PopSugar, EcoCult, the New York Times Strategist, and The Globe and Mail, we were able to reach several demographics of readers with aligned interests: getting outside, being kind to the planet, outdoor experiences beyond hyper-performance, and ensuring everyone of every size and ability can enjoy nature—and look good doing it.
An integral part of our success was getting alder products in the hands of reporters in time for summer and early fall exploring, allowing our contacts to take alder shorts, pants and tanks for a hike and experience the thoughtful design, superior quality and stylish utility in each of alder’s products for themselves. And as expected, we became superfans ourselves.