Ready to get access to craft beers you can’t get anywhere else? Us too. Tavour is the answer, curating rare beers from independent breweries and delivering them to your doorstep. Tavour began when its founders were frustrated in the lack of selection at local grocery stores and knew there was a plethora of great, independent brewers not being represented. Tavour delivers customers two rare beer selections via email each day, giving you the option to add it to your next delivery or simply pass. Each month, a box of carefully curated beers will arrive for you to enjoy.
Tavour also has amazing gift boxes – perfect for those beer loving men and women in your lives! We partnered with Tavour to promote their gift boxes for Father’s Day. Relationships in place from our holiday gift pitching with Bissinger’s and Blush, we crafted a story that secured 17 sample sends, resulting in 5 hits from national outlets like Men’s Journal, Departures, HelloGiggles and Harper’s Bazaar, and local outlets like The Seattle Times.
39,491,731 impressions in just two months! Plus, an introduction to new reporters that established a foundation of relationships for future coverage.