25 hits | 5.8 million impressions | 100s of facials
A Canadian Brand Brings Skin Gym to Seattle
A new brand, a new concept, a saturated marketplace. Vancouver-based Skoah sought to expand in Seattle, opening three locations for its facial-only spa. The company partnered with Revolution to introduce the unique concept – a skin gym. Expert skin care trainers provide customized facials (dubbed “skin care workouts”) and skin care plans to train customers to better skin. For the launch and brand introduction, we tapped into our deep relationships with local media and influencers, plus community connections. We targeted skoah’s ideal local customer with a series of press write-ups, social media posts, blog features and exciting events. Strategic thinking, collaboration and creativity were at the heart of this campaign, yielding more than 25 regional media hits.