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The COVID-19 pandemic presented challenges for gyms of all sizes. Once it was safe to return in person, Seattle’s Orangetheory Fitness (OTF) community-oriented studios welcomed new and returning members with open arms. The heart rate-based interval workout implements a holistic approach to fitness, combining strength training and cardio for maximum results even after you leave the studio.

As an agency committed to health and wellness, we were passionate about sharing what sets OTF apart, raising brand awareness and driving new membership in the Greater Seattle area.

We strategically introduced local reporters to the OTF program, inviting them to try a workout and experience the difference for themselves. We also leveraged relationships with influencers to showcase the supportiveness of OTF studios and coaches and how people of all abilities can participate.

We leveraged our relationship with the Ticket to Dream organization to partner with OTF and fundraise for foster youth in Western Washington. The initiative encouraged friendly competition between the studios and raised awareness by leveraging our relationships with local reporters and influencers. Donations earned created opportunities for foster youth to participate in extracurricular activities of their choice. In total, results successfully funded extracurriculars for 180 kids, giving them the opportunity to find activities they enjoy and be active.

Coverage from our campaign secured included thirteen local press hits in publications like Seattle Met, The Evergrey, KING 5, Bellevue Reporter, Seattle Bride, and more. It also resulted in twelve influencer / social hits for a total of 1.1M impressions and 837k social followers reached. Overall Orangetheory benefited from increased awareness of local studios, and the showcasing of its dedicated, educated team, challenging but fun classes, and the workout’s health benefits.