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Safe Sunscreen Council

A coalition 12 brands that meet Safe Sunscreen / Reef Friendly criteria by producing only mineral sunscreens using non-nano zinc oxide or non-nano titanium dioxide sought PR support to drive awareness that would support proposed legislation to ban toxic sunscreens in Hawaii.

Revolution partnered with the group for a project that took a modern approach to typical PSA campaigns, securing earned radio mentions in all 20 coastal and waterway markets we targeted. We also secured a podcast interview for one of the participating CEO’s on Green Dreamer podcast and three earned influencer mentions, exceeding the established campaign goals.