Safe Sunscreen Council Makes Selecting the Right Sunscreen a Snap
20 Markets Secured with PSA Announcements | 741 Total Mentions | 64 Media + Influencer Introductions
A coalition 12 brands that meet Safe Sunscreen / Reef Friendly criteria by producing only mineral sunscreens using non-nano zinc oxide or non-nano titanium dioxide sought PR support to drive awareness that would support proposed legislation to ban toxic sunscreens in Hawaii.
Revolution partnered with the group for a project that took a modern approach to typical PSA campaigns, securing earned radio mentions in all 20 coastal and waterway markets we targeted. We also secured a podcast interview for one of the participating CEO’s on Green Dreamer podcast and three earned influencer mentions, exceeding the established campaign goals.