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Pinky Up Reinvents Tea Time


40 + high-profile brand mentions | 21 million impressions | 27 Tea Parties

It’s tea time!

Ready to join the most stylish tea party ever? We partnered with Pinky Up to launch its new line of loose leaf tea and accessories. The line features beautiful packaging and a bold, feminine brand appeal that speaks to women who like to treat themselves well. To reach the target consumer – modern, stylish, professional women in their 20s and 30s – we pitched Pinky Up to the influencers and publications that millennial women turn to for product recommendations.

For a fresh and memorable introduction, we invited editors, writers and bloggers to join us for a virtual tea party. The clever launch resulted in coverage from top outlets like The Glitter Guide, SHAPE and SELF magazine, plus dozens of social media mentions and several blogger giveaways. Strong media relationships, an expertise in reaching this demographic and a creative approach that went beyond the traditional press release were the cornerstones of this successful campaign.