52 hits | 24 million impressions | 28 experiential events | 1000s of salads sampled
Move Over Kale – Specialty Greens Have Arrived
How do you make salad sexy? By boldly telling the biggest salad craze of the century (KALE) to move over and make room for a new reigning salad bowl champ – specialty greens like sweet pea shoots and spicy mustard greens. And that’s exactly what we did to help our client organicgirl lead the charge on bringing specialty greens mainstream.
Our campaign to promote the launch of organicgirl’s new Sweet Pea and PEPPERGREENS salad blends delivered just the right mix of intrigue, attitude and newsworthiness to catch the attention of top media outlets like SHAPE, MSN, Cooking Light, Mother Nature Network and more. In addition, coordinated market activation campaigns in the Northwest and Southeast complemented the national launch to engage target consumers with experiential chef events, blogger competitions, hosted workouts and workplace tastings.