39 hits | 27 million impressions | Triple-digit donuts consumed
A donut for everyone!
We have a super sweet tooth and it’s no secret! So when we had the opportunity to partner with local organic donut-maker, Mighty-O Donuts, we jumped at the chance to toss our cupcakes and partner with one of the most delicious donut-eers on the West Coast. To promote the grand opening of Mighty-O’s two new locations in Ballard and Capitol Hill, we coordinated a super-themed celebration with special donut deliveries, in-depth exclusives and retail features that created a “hole” lot of buzz.
Feature stories spoke to target audiences including local parent publications and community members while an in-depth business story fortified the company’s vision and success. Social media shares and shout outs in daily newspapers drew attendees during the grand opening celebrations, sprinkling in new group of super fans. Vegan, organic donuts made-from-scratch for everyone to enjoy.