16 hits | 7 million impressions | 1 VIP grand opening event | 100’s of bowls
Firing Up Fast Casual
Kigo Kitchen, an Asian-inspired fast casual restaurant concept, sought to launch the first of many locations in Seattle’s bustling South Lake Union neighborhood. Searching for a PR partner that understands the local restaurant landscape and has great connections among the foodie influencer community, Kigo Kitchen partnered with Revolution for its launch and local promotion. Revolution worked with Kigo to capture and clearly communicate the brand’s core message, strategically seeding media and hosting a VIP launch party that satisfied the appetite of local influencers.
Kigo Kitchen was showcased in feature-size preview stories in the Puget Sound Business Journal, Seattle Metropolitan and the Daily Journal of Commerce and launch raves in key outlets like Eater Seattle, Zagat, Seattle Weekly, Eat Seattle, the Seattle Times, Stranger, Rundown Seattle, and Seattleite.