15 hits | 17 million impressions | Endless Sparkles
Helping a local gem shine
Fox’s Seattle is a 100-year-old family-owned jewelry shop. Seeking to reinvigorate its downtown presence, the retailer partnered with us for a VIP shopping party and designer meet-and-greet. The event celebrated a new boutique concept featuring famed designer Todd Reed, whose known for his use of sustainable diamonds and reclaimed metals. Highlighting Fox’s Seattle’s penchant for extra special, one-of-a-kind designs, the Todd Reed boutique was a perfect brand introduction to bloggers, media contacts and influencers who were unfamiliar with the historic jeweler.
The one-night event also featured a themed menu inspired by the Fairmont Olympic hotel’s rooftop bees, a Bling Cam and curated goody bags. Paired with public promotion of a weekend trunk show, the event yielded buzz, sales and lasting media relationships for Fox’s Seattle, which resulted in special features like a 4-page spread in Seattle Metropolitan Bride & Groom magazine.