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As one of Seattle’s most recognized tourism companies, Argosy Cruises has been offering unforgettable Harbor, Locks, and Summer Views cruises, as well as seasonal traditions beloved by locals, for more than 75 years. Looking to expand awareness among Seattle residents and inspire travelers to make an Argosy cruise a must-do activity, the company partnered with Revolution PR to deepen community connection and elevate both regional and national visibility. This included strategic positioning ahead of major tourism surges, such as the 2026 World Cup in Seattle.

Building Brand Visibility Through Strategic Travel & Lifestyle PR

Our integrated PR approach has fueled a significant rise in brand awareness and engagement for Argosy Cruises, the result of consistent local, regional, and travel media coverage and a refreshed narrative around the brand’s legacy and offerings. This included securing more than 200 positive media placements in a diverse mix of publications, including top-tier travel outlets such as National Geographic, AFAR, Fodor’s Travel, and locally in FOX 13 Seattle, The Seattle Times, Seattle Refined, Visit Seattle, ParentMap, Secret Seattle, and many more. Through targeted campaigns, we’ve showcased Argosy’s unique Seattle perspective, iconic seasonal events, knowledgeable captains and crew, and the authentic Northwest experience that sets the company apart, strengthening both local and visitor interest in their experiences.

Influencer Partnerships That Brought Seattle to Life From the Water

A key component of this approach included strategic influencer partnerships. By cultivating relationships with local and visiting creators in the travel, lifestyle, and family spaces, we generated dynamic social content that highlighted the magic of seeing Seattle by water. These collaborations offered high-engagement storytelling, broadened social discovery, and introduced Argosy Cruises to new and diverse audiences. Over the course of our two-year partnership, these efforts resulted in 44 influencer collaborations that complemented our media strategy and helped drive deeper audience engagement.

A PR Strategy That Delivered Real Impact

This holistic approach, spanning robust media relations and targeted influencer partnerships, elevated Argosy Cruises’ visibility, credibility, and relevance across multiple audience segments.

Our ongoing partnership is fueled by a shared passion for celebrating the Pacific Northwest and helping people experience Seattle from its most captivating viewpoint: the water. Together, we continue to reinforce Argosy Cruises’ legacy as an essential Seattle adventure for residents and visitors.