We partnered with sister brands Pinky Up and Blush for a holiday campaign, sharing the flirty and feminine lines of tea and barware accessories as the perfect gifts for its young, stylish and hip target audience of millennial women.
The brands were seeking a way to gain awareness and drive sales during the key shopping season, so we executed a national media blitz timed perfectly for gifting. Pitching both online and print publications, we developed our own Cheers to You Gift Guide as a way to stand out from the thousands of pitches editors receive during this season, featuring top picks for sweeter sips from day-to-night. Timely and relevant angles like “gifts for the rose-gold obsessed” and “how to hygge your home for the holidays” paired with strong media relationships yielded nearly 500 million press impressions from top millennial outlets like COSMO.com, Refinery29, Brit+Co, Hello Giggles and more. Plus, strategically placed print features in influential magazines like HGTV Magazine bolstered the brands’ presence during the holiday season. too.
Readers loved the products featured, resulting in media contacts continuously reaching out and asking of Pinky Up and Blush “what else do you have?!”