Rudy’s Redefines a New Generation of Beauty + Grooming
When consumers are prioritizing minimalism and taking care of themselves from head to toe, Rudy’s stands out among the crowd. The acclaimed brand is notorious for its inclusive barbershops and popular hair and bath products, blending effortless style with being your authentic self.
Revolution partnered with Rudy’s to promote its brand mission and stance on hair equity, one-of-a-kind barbershops, product line and hair stylists, targeting local and national media to drive e-commerce and grow brand awareness.
Our campaign honed in on key products like Rudy’s best-selling 1, 2, 3 Bundle (also found in the Ace Hotel) and leveraged trends to give hair style how to’s. We introduced Rudy’s to national lifestyle, beauty, travel and men’s publications and hospitality trade media, amplifying its effortless and effective approach to grooming. In addition, we connected Rudy’s with local writers for timely promotions and product awareness.
Writers and editors fell in love with Rudy’s “all for one” mantra, the products and expertise of hair trends and styles, resulting in more than 100.8M impressions across six national and three local hits. The brand received coverage in publications like Byrdie, Forbes, AskMen, Reader’s Digest, Hotel Business and locally in Seattle Met, with expected hits on the horizon.