Why hire a PR agency? Why is PR important for my business?

In today’s competitive landscape, your brand’s reputation and visibility are everything. This, coupled with a growing trend toward aligning purchases with your values, means brands must be able to tell their stories in a way that their customers feel both compelled to buy and deeply good about their purchases. PR is an important tool for building, expanding, and legitimizing brands from businesses just launching to those that have been around for years.

That’s where PR comes in.

A well-executed PR strategy generates buzz and builds trust, credibility, and long-term value. PR helps shape how your audience sees you—and how they feel about choosing you.

Hiring a PR agency gives you direct access to specialized expertise, deep industry knowledge, creative storytelling and essential media, influencer and influential people relationships that can significantly amplify your brand’s voice. When your story is told by trusted journalists and reputable influencers, it resonates more powerfully and persuasively than traditional advertising. 

Strategic PR helps you control your narrative during growth periods and challenging times, ensuring your story reaches the right audiences through the most effective channels. Partnering with an agency like Revolution PR gives you an agile, experienced team without the overhead of building one internally, along with immediate access to the media, insights, and strategy needed to stand out in a competitive world.

Explore how PR can grow your business.

What does a PR agency do? What can a PR agency do for you?

PR agencies architect brand narratives that drive real business results. As your strategic communications partner, a PR agency transforms your audience’s perception of you, how they engage with you, and champions your brand across every touchpoint. 

From securing high-impact media coverage that positions you as an industry authority to orchestrating influencer partnerships that authentically create connections on social media,  PR agencies create comprehensive strategies that amplify your voice in a crowded marketplace. They turn your brand story into a powerful asset that generates awareness, builds trust, and ultimately drives growth.

Revolution PR’s services deliver measurable impact through: Media Relations, Social Media Management, Strategy & Content Creation, Influencer Marketing, Event Promotion, Crisis Management, Thought Leadership/Award Campaigns, Market Activations, and Brand Strategy.

When you partner with a PR agency, you’re not just hiring a service provider—you’re gaining a strategic ally dedicated to elevating your brand and accelerating your success.

What’s the difference between hiring a PR agency and hiring an in-house PR practitioner?

Choosing a PR agency like Revolution PR gives you immediate access to established media, influencer and influential community relationships across multiple industries. You have an instant team of specialists with diversified experience and a deep network of connections. 

Partnering with our agency allows you to scale resources dynamically—ramping up for major launches or dialing down during quieter periods—delivering superior cost efficiency compared to the fixed overhead of full-time salaries, benefits, and ongoing training. You get the strategic depth and integration of an in-house PR and social media department with the flexibility, specialized tools, strategy, and resources of an agency.

How is PR different from advertising?

Advertising is paid media placement with direct control of messaging and content. PR transforms your brand into a story worth telling, securing media coverage and building mindshare through campaigns and authentic relationships with journalists, influencers, and thought leaders. PR often garners higher credibility than advertising as it represents third-party validation rather than self-promotion. Both PR and advertising are most effective when part of a comprehensive communications and marketing strategy. 

How to hire a PR agency?

Start by clearly defining your goals, objectives, budget, and the values you’re looking for in a partner. Research agencies with experience in your industry and market, if applicable, review their case studies, client testimonials, and areas of expertise to ensure initial alignment before sending an RFP or reaching out to learn how they work and can support your business. The right agency will demonstrate how they’ve solved challenges similar to yours and articulate a clear vision for your success. Ready to find your ideal PR partner? Schedule an introductory call to explore how Revolution PR can accelerate your goals.

How much do I pay a PR agency?/How much does PR typically cost?

PR investment varies significantly based on your ambitions, market complexity, campaign duration, scope of work, and strategic priorities. Revolution PR offers flexible engagement options to accommodate various budget levels. We believe in transparent partnerships where every dollar works toward meaningful, measurable results. Whether you’re launching a startup or scaling an established brand, we’ll craft an investment approach that aligns with your goals and budget. 

What’s the difference between a PR agency and a marketing agency?

PR and marketing are complementary strategies and multipliers. While marketing focuses on promoting products/services directly to consumers, PR builds the credibility and reputation that makes your marketing more effective. PR builds foundational credibility and reputation that allows marketing messages to resonate more powerfully with audiences. Revolution takes a holistic approach to marketing and PR by creating and executing marketing plans that support PR efforts and working collaboratively with in-house marketing teams to maximize PR deliverables and results across all channels.  

How can a PR agency help my startup?

PR creates credibility and third-party validation that attracts customers, investors, and talent, which are vital for startups to thrive. With decades of experience successfully partnering with startups, Revolution creates strategies and campaigns to successfully launch, grow, and nurture new businesses. We shape messaging, craft compelling founder stories, create brand guides and marketing plans, secure impactful press coverage and influencer partnerships, and more. As a small business, we understand the challenges startups face and work closely with our clients to evolve our strategies as their businesses grow.

How long does it take to see results from PR efforts?

PR is an investment that builds momentum over time. While certain strategies yield results more quickly, the most impactful benefits, like thought leadership authority and in-depth press coverage, take longer, often four to six months of consistent effort and ongoing strategies. 

Revolution’s approach balances immediate wins with long-term momentum building. We design campaigns that deliver early victories to demonstrate value while simultaneously laying the groundwork for the sustained credibility and market position that drive lasting business growth.

What PR strategies work best for small businesses?

PR isn’t a one-size-fits-all program. The best PR strategy for small businesses is to partner with PR professionals who learn the ins and outs of your business, are passionate about your mission, and become part of your team to create customized campaigns that help you reach specific business goals. Our creative and resourceful team leverages decades of experience to help brands leverage their unique stories, establish authority, and gain market share. 

What PR career opportunities are available at Revolution PR?

Revolution PR offers a robust intern program. We accept applications for our PR Intern Program twice a year, announcing the opening on our Instagram and LinkedIn pages. We also accept applications for full-time positions on a rolling basis. Learn more about our intern program and how to apply on our Careers page.