2016 Revolutionary Food Trends
As an agency with nearly 20 years of focused experience in food and lifestyle PR, we are entirely consumed with food news and trends all day, every day. As we plan our campaigns for 2016, we’ve identified the top food trends that we predict will generate the most buzz and change in the New Year. We’re excited to share our insights with you!
Top 4 ‘Revolutionary’ Food Trends for 2016
1. Plant protein revolution:
After WHO's report in October linking processed meat such as bacon to cancer, 2016 is the year everyone will be eating less meat and more plant protein - from sweet pea shoots in salad to hemp protein snacks.
Leading the plant-based revolution: These glamourous influencers, A-list celebrities, and visionary plant-based food companies like organicgirl, Hampton Creek and Beyond Meat.
2. Greens revolution:
With the bacon craze over, the ‘greens’ craze will reign. Everyone will be adding greens to EVERYTHING. Greens in our juices, smoothies and cocktails was just the start of what’s to come. And while spinach and kale will continue to be popular, the mainstream introduction of specialty greens like Sweet Pea shoots plus delicate cress and mustards will further our love affair with lettuce.
Leading the greens revolution: Leading greens producer organicgirl was the first company to launch specialty salad green blends with Sweet Pea shoots that pack the power of plant protein and PEPPERGREENS full of hot cress and mustards. It also launched the first line of fresh, produce-based salad dressings including the Kale Parmesan.
3. Better bread revolution:
Look for more delicious and nutritious breads this year from the tortillas at Chipotle to your local bakery breads. This is thanks largely to the work and awareness
led by The Bread Lab in Skagit Valley, WA.
Leading the bread revolution: Bakeries nationwide from Tartine in San Francisco to Grand Central Bakery in Seattle are using wheats from The Bread Lab. Also, in Seattle Mighty-O donuts is raising awareness with its delicious donuts made entirely from scratch with 100-percent organic wheat and plant-based ingredients.
4. Food delivery revolution:
Instacart and Amazon Fresh/Prime Now, Purple Carrot, Blue Apron, UberEats, Postmates, Munchery, Bite and the list goes on and on. In 2016 we’ll find out who the long-lasting winners in the rapidly growing and competitive food delivery space will be. Or turned-off by fees, will we all make a return to the grocery store and kitchen?
What food trends do you foresee for 2016? Share with us on Facebook