Whether a brand’s goal is to draw in potential pageant pupils or appeal to homebuyers, their website needs to both convey their message and set them apart from their competitors. With just one chance to make that first impression, our clients called on us to overhaul their websites and....

Visually convey their breadth of work:

NK Architects is a full service architecture firm that focuses on residential and commercial development to promote sustainable, livable cities. New website goals:

• Engage and stimulate
• Emphasize visual assets through large, dynamic photos of the firm’s works
• Present the firm’s complete service offerings
• Reflect the firm’s mission and deemphasize copy in favor of pictures that tell a story

Approach:

• Conduct an in-depth branding workshop to hone the company’s mission and vision, which determined their website aesthetic
• Review and present design and functionality best practices based on category leaders
• Built on the WordPress CMS for easy updates

Here’s a look at the before and after home pages. Home page before redesign: Home page after redesign:   Project page after redesign: Visit www.nkarch.com to test the drop-down navigation and learn more about the firm’s cool in-city projects – you might even find inspiration for a new home!

Position them as an expert and engage in e-commerce:

Career Woman, Inc. is a renowned career coaching, mentoring, business consulting, and pageant consulting practice. New website goals:

• Emphasize the founder’s award winning blog
• Demonstrate the founder’s expertise and topical authority
• Introduce Career Woman, Inc.’s new services, including pageant coaching
• Launch Career Woman, Inc.’s new e-books

  Approach:

• Completely overhaul the design and interaction of the site
• Modernize the layout and color scheme
• Built on the WordPress CMS for easy updates

Here’s a look at the before and after home and services pages. Home page before redesign: Home page after redesign: Services page before redesign: Services page after redesign: Visit www.careerwomaninc.com and you’re certain to find information and techniques for boosting your own career.

Evolve with its business:

Cascade Built is one of Seattle’s most well known sustainable builders focused on spec residential home development, custom home building and general contracting. New website goals:

• Make the layout more user friendly and showcase the company’s complete service offerings
• Emphasize brand attributes
• Increase use of visual assets to showcase work
• Convey building aesthetic through the tone of the site

  Approach:

• Revisit layout and navigation for usability, incorporating best practices
• Research best practices for flow of site

Here’s a look at the before and after home pages. Home page before redesign: Home page after redesign: Visit www.cascadebuilt.com and be inspired by some of the city’s greenest homes and communities.