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LEGO® bags

50 press hits + social mentions | 48,026,993 impressions

An A+ Campaign for Eco-Backpacks and Lunch Bags

What does it take to land top-tier press coverage in coveted media outlets like The Today Show, USA Today, Pop Sugar, PureWow, Green Child Magazine, Red Tricycle, and more? Meaningful press relationships, a really good story to tell, a product we’re passionate about, and persuasive persistence.

This back-to-school season, LEGO® Bags joined the group of pioneering brands bringing eco-conscious fashion to kids with the launch of their new LEGO®-themed eco-backpacks and lunch bags. Made from 8 recycled water bottles, they’re a win for moms, kids and the planet alike. In addition to a national PR campaign focused on the rising trend of eco-conscious style, our strategy included a social media launch and influencer program tapping into the love of LEGO® that runs deep for many consumers and their kids.

This multi-faceted approach yielded trend stories, product features in Back-to-School round-ups, influential social media mentions and giveaways for nearly 50 million impressions that firmly established the brand and its products in the hearts and minds of consumers and supported sales.