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Field Roast

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29 hits | 34.4 million impressions | 0 Animals Consumed

The Frank with the Most Rank

In 2012, Field Roast Grain Meat Company perfected a vegan frankfurter to join its line of artisan, vegetarian grain meats and turned to us for a campaign that would break through to meat-lovers elevating it above the “veggie dog.” Smart messaging, nostalgic storytelling, trend data, photos and specialty recipes convinced 20 top national food editors to try it.

Raves in outlets like the New York Times, E! Online, Whole Living Magazine, Saveur, Family Circle and the Chicago Tribune pushed media past 10 million and sold the frankfurter as a top-quality dog for both carnivores and vegans. The business results – sales tripled!