350+ hits | Half a billion impressions | 1000s of cocktails sampled
Bakon Makes Everything Better
Leading the craze of innovative, infused spirits, Bakon Vodka combines top quality potato vodka with the smooth, smoky flavor of crisp bacon. Introduced as the perfect companion to spice up your bloody mary, Bakon Vodka was sampled and sipped by dozens of top tier media and influencers upon launch. The new spirit was featured on the Today Show, late night talk shows, national magazines, and Maxim touted the Bakon Mary as the “The Ultimate Sunday Football Watching Bloody Mary,” among others.
Who knew bacon had so many uses? We did. Our strategy for keeping Bakon Vodka exciting and relevant was reinvention. We connected with women, men, moms, dads, sports enthusiasts, bacon lovers, Sunday morning brunch goers and more. It became a holiday gift favorite, a go-to for Father’s Day, a must-have for tailgating and Sunday football watching, the ultimate Bloody Mary ingredient, and a barbecue essential.