Reveal
Peek into our daily lives with entries on trends, events, tips, timely topics, client campaigns, and snappy musings that reflect what's going on in our world.
Monday, May 14th, 2012
Did you know that women still only make 82 cents for every dollar earned by their male counterparts*, yet they take on more roles both in the workplace and at home?
Our amazing client Career Woman, Inc. is on a mission to change that, leveling the professional playing field for women everywhere. They’ve helped countless women successfully ask for and obtain a raise or promotion, change careers or land their dream job. And now, they’re helping YOU achieve your personal career goals.
How? Through the Give Your Career a Kick Facebook Contest. For the entire month of May, sign up and tell your friends about the contest for a chance to win great weekly prizes that will help boost your career, including a signed copy of founder Lisa Quast’s award-winning book “Your Career, Your Way” and an expert resume review, plus a grand prize – an Amazon Kindle preloaded with Lisa’s just launched Career Savvy e-books AND a 1-hour personal career consultation with her.
To be eligible for the grand prize, you must refer three friends to enter the contest, so enter yourself and urge others to participate, such as:
- Recent grads who will be embarking on their first job search in the coming months
- Those friends who just can’t seem to move up the career ladder no matter what they do
- Women in transition to a new career field or reentering the workforce
- A friend who struggles with putting together a professional wardrobe
- Anyone experiencing long-term unemployment and feeling frustrated with the constant job hunt
- And any other women who want to better themselves professionally!
Enter now for your chance to win the weekly prizes, such as this week’s autographed copy of the award-winning “Your Career, Your Way”, and take a chance at the grand-prize winning, which will be drawn at 10am on May 31st.
Good luck!
– Shauna Nuckles
*Source: U.S. Bureau of Labor Statistics: www.bls.gov
Monday, April 30th, 2012
For the past few weeks, our newsfeeds have been splashed with stories and comments about Facebook’s purchase of Instagram. While this is a big milestone for both companies, it proves something PR pros have known all along – the power of photographs.
One of the most relevant articles we’ve read on the acquisition was by Adam Vincenzini, who makes some important points, including:
• Text and audio content take time to enjoy. Video requires a decent wireless connection, but photos provide effortless engagement.
• We need to take notice of photo-based online destinations, for example the recent explosion of Pinterest.
• Think imagery first for blog entries and press releases.
While we don’t think the written word is a disappearing art form, we can attest to how powerful pictures are in both social media and media relations. Photos receive increased ‘likes’ and shares on Facebook and journalists always appreciate receiving imagery without having to ask for it.
What are your thoughts on the recent acquisition of Instagram? Tell us on Facebook!
Wednesday, April 11th, 2012
Here at Rev, we love to give back to our community, especially when that means hanging out with our friends and family and having fun at the same time. We’re especially excited this month as our favorite charity event of the year is upon us – The Sleep Country USA Pajama Bowl for Foster Kids!
What’s the Pajama Bowl you ask? Sleep Country’s annual fundraiser – a bowling event in Washington and Oregon where teams of 4-5 raise money for local foster kids, all while bowling in pajamas and competing for awesome prizes. 100% of the funds raised support foster kids ‘little wish’ programs like taking music lessons, playing sports, or attending summer camp to reunite with a sibling.
The Sleep Country Foster Kids Pajama Bowl is in its seventh year and we’ve had the pleasure of watching it grow over the years into an uber successful fundraiser for local foster children. Last year the event raised over $125,000! Check out our team photo from last year, we were 70s-themed!
Ready to join in the fun? There are still a few days to get registered for both the Oregon Pajama Bowl (Sunday, April 15th) and the Washington Pajama Bowl (Sunday, April 22nd). For more details visit http://www.pajamabowl.com – you can even support the cause directly on the website if you won’t be able to make it to the bowling lanes.
Join us in making this year’s Sleep Country Pajama Bowl the most successful yet!
Wednesday, April 4th, 2012
It’s official! Facebook brand pages have now converted to the new Timeline format. Now the question is, how do you cut through the noise to tell a cohesive, memorable, and interesting brand story to your fans? Here are some examples of our favorite Timeline pages thus far, and some tips for achieving them.
History:
The Timeline provides a fascinating look at the rise, achievements and memorable events for brands and companies. Whether your brand is one year or one hundred years old, fans will appreciate learning about the birth and growth of your business.
The New York Times makes excellent use of the Timeline’s historical significance, showcasing real newspapers from memorable events throughout its 160+ years.
Proving your Timeline doesn’t have to be taken so seriously, Old Spice plays on notable events in history and embraces their brand’s lighthearted, humorous personality.
Cover Photos:
In the new Timeline layout, profile cover photos must be strictly photography/art focused with no explicit calls to action, sales or promotional language, or direction for users to ‘like’ the page. This is both good and bad news for page administrators who must now rely on creative use of this prime page real estate. Check out a few of our favorites so far, and be inspired.
Nylabone’s cover photo is an interesting collage of cute dogs with their Nylabones, and showcases exactly what this brand is all about.
Fanta’s cover photo melds seamlessly with its profile photo, and their profile picture can still stand alone. The bright colors make us happy too!
Manchester United’s cover photo is inspirational, exciting, and emotional… exactly what ‘football’ is all about.
What are your favorite Facebook Timelines? Tell us on our Timeline.
Wednesday, March 21st, 2012
Valentine’s Day this year really sparked our sweet tooth for chocolate, and it’s been strong ever since. Now, with a marketing push for Easter and Mother’s Day after that, we’re giving ourselves another two months to indulge in the best, locally crafted in Seattle chocolate. Here are our favorites so far:
These soft, melt-in-your-mouth caramels are so good they are our go-to box of chocolates for mom. We buy ours at Pharmaca.
High-quality chocolate and good fortunes make these such a fun treat.
This new Parisian bakery recently opened just two blocks from our office and we can’t stay away. Seattle Met loves the Macaroons, and we do too, but the Pain Au Chocolate takes us to Paris.
The Royale with Cheese, Triple Threat, we love them all, but the new red velvet cake pop is what blows our mind right now, and is beginning to blow our waist line.
Chocolate Coconut Bar, Zing
High in protein and fiber, this healthy bar beats many chocolate candy bars in the grocery aisles. Its nutrition facts are just a bonus.
We believe all dark chocolate is healthy, but this chocolate really is. Packed with Omega-3s, Calcium and Vitamin D, we can eat these even after we start our summer diet! The Peanut Butter Sunshine is our favorite.
